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Gartner® Hype Cycle for CRM Sales Technology, 2021

Sales technologies supporting virtual selling and the shift to hybrid
work have evolved to support digital-buying behaviors. Application
leaders supporting sales must assess new and maturing
technologies — assessing their impact and potential to give sales
organizations a competitive advantage. 


Download the report to discover

  • The CRM technology innovations profiled in the Hype Cycle to understand the costs,
    risks and benefits of each sales enablement platforms
  • The more risky/emerging technologies evaluation for competitive differentiation
  • The technologies that will enable sales organizations to become more agile and
    resilient to disruptions and increase the ability to support self-service transactions
    and interactions

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The entire content on this page was published by Gartner, Inc., as research material in their platform. The Gartner document is available here upon request from Sun Technologies.

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